Massimo Osti

Massimo Osti Studio is a premium sportswear brand built on the cultural and design legacy of revolutionary Italian designer Massimo Osti.

The Studio aims to be an ‘open brand’, inspired by the collaborative spirit of the 15th century Renaissance studios, where the ‘hand of the master’ was passed down through generations. At Massimo Osti Studio, many hands connect to Osti’s legacy, honouring his work and picking up where he left off.

Building on Osti’s experiments from the ‘70s, the Studio places sperimentazione – a human-centred, iterative approach to trial and error – at the heart of its work, rather than strict scientific methodology. This approach pushes industrial research to its limits, always prioritizing functionality over trends.

In line with Osti’s philosophy of ’thinking of clothes in terms of years rather than seasons’, Massimo Osti Studio introduces specific product releases, called Chapters, which represent the most radical expression of its research and development. These are complemented by Continuative Garments, a set of timeless staples inspired by Osti’s wardrobe.